Google product search wrg top 005107127269 walmart product search

Paying close attention to these opportunities to convert on-site traffic is one way retailers can compete with juggernauts like. It can use rich content like videos and image carousels, and can contain dozens of product photo variations. Generally speaking, the product description on your site should be well optimized for search and written with customers in mind. Product descriptions used in feeds require much less content, making it easier to scale the rewriting of feed content than the rewriting of catalog content. вЂЌ How Are StoreВ andВ Feed Product Descriptions Differerent?

Worst-case scenario, even just using the meta description for product feeds and keeping your main product description exclusive would be better than duplicating the main product description in shopping feeds. The other field can serve as a way to enter alternate content for feeds, thus keeping your on-page product descriptions unique. For example, maybe you have a вЂњshort descriptionвЂќ and a вЂњlong descriptionвЂќ field for products in the CMS, but only use one of them. Often this can be as easy as assigning an empty field in the database to this alternate description. There are several ways this can be achieved, ranging in complexity. ProductВ feeds should always use their own product descriptions, separate and completely unique from the one shown on your product pages.

For that reason, description optimization should sit very high on your list of to-dos if you're trying to improve your Google Shopping campaign performance. Whether a PLA appears for a search is often a direct result of the information contained within the description field of your product feeds. Product descriptions play an important role in your PLA's success.

Google product search wrg top 005107127269 walmart product search